General Information
The Biblical Recorder, news journal of the Baptist State Convention of North Carolina, is 12-24 page tabloid size newspaper published biweekly. With an average circulation of 21, 00, the printed version of the Biblical Recorder is mailed to homes and offices in 48 states and 53 foreign countries. More than 1.3 million residents of the state are members of 4,000 North Carolina Baptist churches and missions.
The Biblical Recorder provides a target audience for those wanting to introduce their products and/or services to North Carolina Baptist. All advertising is subject to approval by the Editor.
Call Alison McKinney at 919-847-2127 or e-mail alison@brnow.orgto schedule your ad orfor more information.
Classified Ads
The classified section features available ministry positions and items for sale. Classified advertising is sold by the word. The rate for North Carolina Baptist churches and organizations is $1.20 per word. The rate for non-Baptist entities is $1.42 per word. There is a $35 minimum. Price is for one run in one issue unless additional issues are requested. Standalone initials count as a word. For example, “S.B.C.” would count as three words while SBC would count as one. Classified ads will be posted at no additional charge on the Biblical Recorder website, where they will run for the same length of time as the printed ads.
Classified ads – Web site only
| $35 |
Up to 50 words per month |
| $70 |
51-100 words per month |
| $105 |
101-150 words per month |
Web Ad/Online Display Advertising
The online version of the Biblical Recorder has nearly 10,000 unique monthly visitors and continues to grow in content and readership. We offer three sizes for advertising your message on our web site:
- Above Header Ad which runs horizontally across the top of the page, measure 728 W X 90 H pixels. The monthly cost is $350
- Right Side Ad is located on the right-hand column of our site, measure 300 W x 250 H pixels. The monthly cost is $250.
- Content Ad is positioned within the content of the web site, measure 610 W x 60 H pixels. The monthly cost is $150.
Print Ad
Requirements
Print display ads should be submitted in digital format (PDF, JFG, EPS, or TIFF). Ads must be the correct size or will be subject to return for proper sizing. Ads can be designed by the Biblical Recorder for an extra charge. For technical questions, send an e-mail to dianna@brnow.org
Page Format and Column Widths
The Biblical Recorder format is a four-column page. Each column is 2.4688 inches wide. Ads may be purchased by the column inch or also by the eighth, quarter, half and full page.
| 1 column |
2.4688 |
| 2 columns |
5.1042 |
| 3 columns |
7.7396 |
| 4 columns |
10.375 |
Advertising Rates (all ads listed width by height)
|
Description
|
Size
(inches, W x H)
|
Baptist Churches/ Organizations
|
Non-Baptist Entity
|
Color Ad -Charge
|
|
Column Inch
|
2.4688” W x 1” H
|
$44.00
|
$52.00
|
|
|
Eighth Page
|
5.1667” W x 3.0417” H
|
$322.00
|
$379.00
|
$75.00
|
|
Quarter Page
|
5.1667” W x 6.25” H
|
$513.00
|
$603.00
|
$100.00
|
|
Half Page - Horizontal
|
10.5” W x 6.25” H
|
$961.00
|
$1,131.00
|
$175.00
|
|
Half Page - Vertical
|
5.1667”W x 13”H
|
$961.00
|
$961.00
|
$175.00
|
|
Full Page
|
10.5” W x 13” H
|
$1,794.00
|
$2,111.00
|
$200.00
|
|
Two Pages
|
22” W x 13” H
|
$3,333.00
|
$3,921.00
|
$400.00
|
Frequency Discounts
| 3-8 papers |
5%
|
|
9-14 papers
|
10%
|
|
15-20 papers
|
15%
|
|
21-26 papers
|
20%
|
2011 Publication Schedule
|
Issue #
|
Issue Date
|
Ad Due Date
|
|
1
|
8-Jan
|
21-Dec
|
|
2
|
22-Jan
|
4-Jan
|
|
3
|
5-Feb
|
18-Jan
|
|
4
|
19-Feb
|
1-Feb
|
|
5
|
5-Mar
|
15-Feb
|
|
6
|
19-Mar
|
1-Mar
|
|
7
|
2-Apr
|
15-Mar
|
|
8
|
16-Apr
|
29-Mar
|
|
9
|
30-Apr
|
12-Apr
|
|
10
|
14-May
|
26-Apr
|
|
11
|
28-May
|
10-May
|
|
12
|
11-Jun
|
24-May
|
|
13
|
25-Jun
|
7-Jun
|
|
14
|
9-Jul
|
21-Jun
|
|
15
|
23-Jul
|
5-Jul
|
|
16
|
6-Aug
|
19-Jul
|
|
17
|
20-Aug
|
2-Aug
|
|
18
|
3-Sep
|
16-Aug
|
|
19
|
17-Sep
|
30-Aug
|
|
20
|
1-Oct
|
13-Sep
|
|
21
|
15-Oct
|
27-Sep
|
|
22
|
29-Oct
|
11-Oct
|
|
23
|
12-Nov
|
25-Oct
|
|
24
|
26-Nov
|
8-Nov
|
|
25
|
10-Dec
|
22-Nov
|
|
26
|
24-Dec
|
6-Dec
|
2012 Publication Schedule
| Issue # |
Issue Date |
Ad Due Date |
| 1 |
7-Jan |
20-Dec |
| 2 |
21-Jan |
3-Jan |
| 3 |
4-Feb |
17-Jan |
| 4 |
18-Feb |
31-Jan |
| 5 |
3-Mar |
14-Feb |
| 6 |
17-Mar |
28-Feb |
| 7 |
31-Mar |
13-Mar |
| 8 |
14-Apr |
27-Mar |
| 9 |
28-Apr |
10-Apr |
| 10 |
12-May |
24-Apr |
| 11 |
26-May |
8-May |
| 12 |
9-Jun |
22-May |
| 13 |
23-Jun |
5-Jun |
| 14 |
7-Jul |
19-Jun |
| 15 |
21-Jul |
3-Jul |
| 16 |
4-Aug |
17-Jul |
| 17 |
18-Aug |
31-Aug |
| 18 |
1-Sep |
14-Aug |
| 19 |
15-Sep |
28-Aug |
| 20 |
29-Sep |
11-Sep |
| 21 |
13-Oct |
25-Sep |
| 22 |
27-Oct |
9-Oct |
| 23 |
10-Nov |
23-Oct |
| 24 |
24-Nov |
6-Nov |
| 25 |
8-Dec |
20-Nov |
| 26 |
22-Dec |
4-Dec |
Additional Information
Submission Deadlines
See publication schedule
Cancellation
Cancellation of a scheduled ad or a change to a scheduled run date must be received before the ad material deadline.
Liability
The Biblical Recorder is liable for error of our composition only to the extent of credit or correct rerun of the ad or affected portion. We are not liable for error of advertiser’s composition.
Billing & Commissions
All rates are net, advertising agencies must add commission to quoted rates. All Commercial / Non-Baptist advertisers must pay in advance until an account has been established.
Contact Us
Your advertising representative is Alison McKinney. Call 919-847-2127, or e-mail alison@brnow.org for assistance.