LifeWay backs off warning labels
Richard Eakley, Religion News Service
March 08, 2011

LifeWay backs off warning labels

LifeWay backs off warning labels
Richard Eakley, Religion News Service
March 08, 2011

Southern Baptist bookstores have quietly suspended a four-year-old

program that warned customers to read with “discernment” books by several

up-and-coming authors whose books “could be considered inconsistent with

historical evangelical theology.”

Chris Rodgers, the director of product standards and

customer relations for Nashville-based LifeWay, said the warnings were discontinued

because they were “irrelevant to our customers.”

“There was little to no interest in it,” Rodgers said. “No

one asked about the authors.”

The program flagged the writings of several emergent authors

with labels which advised readers to exercise caution and “extra discernment” when

reading particular books.

The labels provided the address to a website to learn more

about the work or author; the website has since been disabled.

The program recently came under attack in a blog post from

Christian musician Shaun Groves, who was upset that LifeWay was willing to warn

customers about a book but still continued to sell it.

The label read: “Read With Discernment. This book may

contain thoughts, ideas, or concepts that could be considered inconsistent with

historical evangelical theology. Therefore we encourage you to read it with

extra discernment.”

LifeWay, the official publisher and book store of the

Southern Baptist Convention, downplayed the program and the decision to end it,

saying the labels were not warnings but rather an attempt to provide customers

with more information.

“They were not warnings; there is no way at all you could

read those as warnings,” Rodgers said. “The program has been called

controversial, (but) the only real controversy was the Groves blog.”

But some authors of the marked books, including popular

authors Rob Bell, Donald Miller, Brian McLaren and William Young, were happy

with the decision to terminate the program.

McLaren, a sometimes controversial emergent author whose

books were flagged, said a decision to censor writings by another Christian

went against the Baptist tradition of personal conscience.

“I think it is concerning when, especially a Baptist

bookstore acts as if a central organization can make decisions on which books

are accepted and rejected,” McLaren said. “Yes, I am very pleased (to see it ended).”

Young, who wrote the New York Times best-seller The Shack,

said he wasn’t bothered by the program, but still thought that LifeWay made “a good

move” in ending it.

When Young heard his book had been labeled, he shared a

laugh with his family and friends. “Like most people are saying, ‘Put it on

every book, or you put it on no book,’” Young said.

Young feels, however, that LifeWay had good motives and

understands the difficulty of their situation.

“LifeWay has a tough job, they have to figure out how to be

a part of a world in which ideas are larger than their community, but still maintain

their allegiance to their denomination,” Young said.

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