“Year in and year out, our statistics show that moviegoers prefer family friendly movies with positive Christian, wholesome, patriotic, conservative and traditional moral values,” Ted Baehr, founder and chairman of the Christian Film & Television Commission, said.
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In 2011, R-rated movies averaged $10.8 million, compared to $12.6 million in 2010 and $14.9 million in 2009. But G-rated movies averaged $34.6 million last year compared to $56.6 million in 2010 and $19.9 million two years ago.
Not only do G-rated movies make three to five times more money than R-rated movies, they also surpass R-rated films on DVD and Blu-Ray, Baehr said, adding that PG movies also do better on average.
“Middle America wants to see, rent and buy entertaining movies with Christian, biblical values that they can show to their whole family,” Baehr said in a news release Jan. 4. “They want to see good triumph over evil, justice to prevail, truth to defeat falsehood and purity to conquer lust. They reject movies with explicit, graphic sex and violence.”
Baehr said Hollywood does not know how to market to the average American.
For more information, visit movieguide.org.