B&H announces strategy, staff changes
Baptist Press
February 11, 2011

B&H announces strategy, staff changes

B&H announces strategy, staff changes
Baptist Press
February 11, 2011

NASHVILLE, Tenn. — Selma

Wilson, vice president of B&H Publishing Group, has announced strategy and

leadership changes to enhance the effectiveness and reach of the LifeWay

Christian Resources division.

The changes are built around “a resolve toward missional engagement and

ministry and business commitment,” Wilson said in addressing B&H staff

members Jan. 28 in conjunction with her first 90 days in her role.

John Thompson, B&H’s vice president of marketing for more than a decade,

will assume the role of vice president of acquisitions. In addition to his

20-plus years of publishing experience, Thompson “brings his ministry and

marketing partnership strengths to the acquisitions role, as well as his

agent/contract capabilities,” Wilson said.

Mary Katharine Hunt, formerly director of LifeWay Kids in LifeWay’s church

resources division, will be B&H’s new vice president of marketing. Hunt has

more than 15 years of marketing experience and brand management. Wilson said

Hunt’s “strengths in new media and digital marketing knowledge and experience

as a product development team leader will be a tremendous asset to B&H.”

“B&H exists to impact the world with the truth of the gospel,” Hunt said. “Publishing

is moving faster and faster toward the digital realm and this trend will help

us take the message of God’s Word to the world.”

The work B&H already has done in digital publishing and marketing “will be

a building block for the future,” Hunt said. In addition to the recently

launched MyStudyBible.com platform,

B&H also has a variety of individually branded applications for Apple’s

iPhone and iPad, with several more in development. Six of the apps have been

ranked among the top 150 paid apps in the books category.

Wilson also announced the decision to discontinue the Fidelis imprint.

Thompson explained that “B&H launched Fidelis Books two years ago to

produce quality books for patriotic consumers. We successfully published titles

by individuals who shape national opinion. Despite that success, we feel the

need to offer greater focus on our base as a distinctively Christian publisher.”

The changes reflect what Wilson termed “a team model approach that will

strengthen the publisher’s mission of engaging people where they live,

providing biblical truth that leads to life transformation.”

B&H Publishing Group produces Bibles, trade books by authors including Beth

Moore, and a diverse line of church supplies. Recent releases include the New

York Times No. 1 bestseller “The Love Dare” and the HCSB Study Bible. B&H

is also a leading publisher of Spanish-language Bibles.

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