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Campaign asks ‘Who’s in Your Wallet?’
Mickey Noah, Baptist Press
September 03, 2009
3 MIN READ TIME

Campaign asks ‘Who’s in Your Wallet?’

Campaign asks ‘Who’s in Your Wallet?’
Mickey Noah, Baptist Press
September 03, 2009

ALPHARETTA, Ga. — Spinning off the slogan of a well-known credit card’s TV ad campaign, “Who’s in Your Wallet?” will again be the theme of Soul-Winning Commitment Day, observed throughout the Southern Baptist Convention (SBC) on Sunday, Oct. 4, 2009.

The annual day is sponsored by the North American Mission Board (NAMB) and is part of NAMB’s national evangelism initiative — “God’s Plan for Sharing.”

The board has developed a “3-1-6” prayer card on which Southern Baptists can write the names of three friends or relatives who need Christ. Keeping the card in their wallets or purses as a reminder, Baptists are asked to pray for these three people once a day for six days.

“Sunday, Oct. 4 is the day designated for Soul-Winning Commitment Day, but of course the goal is for Southern Baptists to emphasize evangelism throughout the year,” said Dick Church, NAMB’s church evangelism resource coordinator.

“If not on Oct. 4, we hope SBC churches will schedule and hold an evangelism emphasis on another Sunday during the year,” Church said. “Whenever it’s held, the day should be a time of inspiration, motivation, communication, celebration, instruction, commitment and prayer.”

Believers also will be encouraged to participate in an evangelistic activity each day throughout the month of October, Church said. This includes sharing the gospel with one person, sharing one’s testimony or distributing gospel tracts. Each believer also will be asked to take a personal evangelism training class.

“Personal evangelism has always defined Southern Baptists,” Church said. “This main focus constantly challenges us to build bridges to reach out to people with the good news of Jesus Christ. It is our great privilege and personal responsibility to share the gospel with unbelievers.”

In addition to the “Who’s in Your Wallet?” 3-1-6 prayer cards, other downloadable resources are available online at www.thebigday.org, Church said. Those resources include an implementation guide, sermon outlines and videos, posters, Sunday school/small group lessons and instructions on how to use the 3-1-6 prayer cards, commitment cards and personal evangelism training methods.

All resources are available in English, Korean, Chinese and Spanish. To order prayer cards, call (866) 407-NAMB (6262). Cards come in packets of 100 and cost $9. For more information, call (770) 410-6247.

(EDITOR’S NOTE — Noah is a writer for the North American Mission Board.)