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Report: Churches, charities not in competition
Adelle M. Banks, Religion News Service
February 17, 2011
2 MIN READ TIME

Report: Churches, charities not in competition

Report: Churches, charities not in competition
Adelle M. Banks, Religion News Service
February 17, 2011

Houses of worship and other charities often aren’t in competition

for dollars but instead tend to reap donations from similar donors, a new study

shows.

Slightly more than 50 percent of people who financially

supported congregations also gave to at least one charitable organization in

the last year, according to a study conducted by Phoenix-based Grey Matter Research

Consulting.

Researchers also found that the more Americans give to a

house of worship, the more they donate to other groups. And the trend continues

with the generosity of the donor.

For example, donors who gave less than $100 to a house of

worship also donated an average of $208 to other charities. Those who gave between

$100 and $499 to a congregation gave an average of $376 to others. Donors of

between $500 and $999 to places of worship gave an average of $916 to others.

“Americans who give to their church or place of worship are

more likely to give, period — including to charitable organizations,” said Ron

Sellers, president of the Phoenix-based research firm, formerly known as

Ellison Research “Rather than be in competition for the donor dollar, it seems

that giving fosters giving.”

The study, which was commissioned by the nonprofit

fundraising firm Russ Reid Co. of Pasadena, Calif., was conducted last May by

telephone and online among a nationally representative sample of 2,005 American

adults. It had a margin of error of plus or minus 2.2 percentage points.

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