WFU Baptist Medical Center announces names
Wake Forest Baptist Medical Center
March 17, 2011

WFU Baptist Medical Center announces names

WFU Baptist Medical Center announces names
Wake Forest Baptist Medical Center
March 17, 2011

WINSTON-SALEM — Wake Forest University Baptist Medical

Center today announced a change in the names of its integrated clinical

structure, educational and research enterprises, and a new visual identity


The new name of the integrated clinical operation is Wake

Forest Baptist Health, which includes North Carolina Baptist Hospital, Brenner

Children’s Hospital, and other affiliated entities. This name honors the

hospital’s Baptist heritage of quality and compassionate care, leverages the

powerful academic reputation of Wake Forest, and captures the Medical Center’s

health-focused mission.

The institution’s educational and research enterprises will

be known as Wake Forest School of Medicine.

Wake Forest Baptist Medical Center is the new name for the medical

center campus in Winston-Salem, and is also the name that you will see in the

newspaper and on TV.

In addition, Lexington Memorial Hospital has also announced

a change in its name. Lexington Memorial will now be known as Wake Forest

Baptist Health — Lexington Medical Center. Davie County Hospital will also

change its name to Wake Forest Baptist Health — Davie Hospital.

The purpose of these changes is to unify the medical

center’s physical identity, reflect integration of its clinical, educational

and research mission, and signify the institution’s goals for the future.

Wake Forest Baptist Medical Center Chief Executive Officer

John D. McConnell, M.D. explained, “We aspire to be a preeminent, internationally

recognized academic medical center of the highest quality that will be known

worldwide for its care as much as its cure. To do that we must have a unified

brand that reflects our vision, as well as our mission to improve the health of

the region, state and nation by providing the highest quality of patient care,

discovering the next generation of diagnostic and treatment advances, and

educating the medical and scientific leaders of tomorrow.”

In the midst of change, the Medical Center’s partnerships with

the Baptist State Convention of North Carolina remain the same. Donny

Lambeth, President of North Carolina Baptist Hospital (NCBH), stated, “We have

tremendous appreciation for the Baptist State Convention of North Carolina, and

our relationship with the Convention remains unchanged. The BSCNC, for

instance, continues to elect trustees to the NCBH board. These trustees

are providing invaluable leadership during times of transition.”

“We remain very grateful for the Cooperative Program’s

support of our ministries through our pastoral care division. We count it

a privilege and calling to extend the ministry of North Carolina Baptists,

continuing the legacy of our Baptist founders,” Lambeth said.

“The ministry of the Mother’s Day Offering continues to help

our patients in serious financial need pay their hospital bills in the name of

Christ’s love,” Lambeth stated. “As part of our gratitude, we continue to

provide a subsidy for the hospital bills of N.C. Baptist ministers and their

families for care we provide.”

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